Vancouver, BC — April 29, 2025 — Tourifique, a travel platform connecting Black travelers with immersive events and experiences, is proud to announce a new partnership with Broadway Plus, the leader in personalized Broadway experiences. Together, they are introducing a powerful blend of theater, culture, and community.
Since 2016, Broadway Plus has changed how audiences engage with Broadway — from one-on-one coaching with top performers to exclusive VIP meet-and-greets. This partnership brings those offerings directly to Tourifique’s growing community of culturally curious travelers, offering them a new way to connect with the magic of Broadway while exploring vibrant cities.
“This partnership is a bold step in making theater more inclusive and travel more enriching,” said Charles Shima, Founder of Tourifique. “By combining Broadway Plus’s unparalleled access to theater with our mission to create meaningful experiences for Black travelers, we’re building bridges to culture and community.”
Highlighted Productions
- MJ The Musical: Centered around the making of his 1992 Dangerous World Tour, and created by Tony Award®-winning Director/Choreographer Christopher Wheeldon and two-time Pulitzer Prize winner Lynn Nottage, MJ goes beyond the singular moves and signature sound of the star, offering a rare look at the creative mind and collaborative spirit that catapulted Jackson into legendary status.
- Hell’s Kitchen: Broadway’s hit musical from Alicia Keys – inspired by her life, her music, and her community.
- Hamilton: The epic saga that follows the rise of Founding Father Alexander Hamilton as he fights for honor, love, and a legacy that would shape the course of a nation.
Both companies share a mission to provide authentic, meaningful experiences. For Tourifique, that means building the world’s leading platform where Black travelers discover, book, and share unforgettable experiences — creating connection, community, and joy around the world.
Discover these experiences soon on our marketplace.
About Tourifique
Tourifique is a travel social and marketplace platform that helps Black travelers connect, discover, and book unique things to do — including Afrocentric experiences.
About Broadway Plus
Founded in 2016, Broadway Plus offers exclusive access to Broadway stars through coaching, virtual events, and VIP experiences.