About Us | Tourifique

Your Gateway To Afrocentric Experiences

Be Immersed In Culture, History, Heritage And Fun Things To Do

Tourifique: Your Portal to Afrocentric Experiences

Just like Bob Marley gave his people reggae — and the world a soundtrack of freedom and unity — we help you find deeper meaning in every journey. And like Beyoncé’s Black Is King, we believe in showing the beauty, brilliance, and royalty of the African diaspora to the world.

We connect you to rich, immersive Afrocentric experiences — curated by local storytellers, culture-keepers, and creatives across the diaspora. Whether it’s a soul food tour in Harlem, a live Afrobeats night in Toronto, a spoken word event in Montreal, or a walking tour through the roots of freedom in Nova Scotia — our platform helps you discover what mainstream travel often overlooks.

5 Key Facts About Afrocentric Experiences

Cultural Immersion: Afrocentric experiences offer deep engagement with African traditions, allowing travelers to appreciate how African culture has influenced global customs, from music to language.
Music & Dance: Genres like Afrobeat and reggae have shaped global music scenes, with dance workshops and performances showcasing their worldwide impact, influencing artists and cultures across continents.
Culinary Delights: African cuisine, including dishes like jollof rice and injera, has made its mark on international food culture, with restaurants worldwide incorporating these flavors.
Festivals & Art: Afrocentric festivals and art reflect the global influence of African creativity, with African-inspired fashion, art, and music shaping cultural trends across the world.
Community-Based Travel: These experiences foster cultural exchange, where travelers witness how African heritage continues to inspire and connect communities worldwide, from the Caribbean to Europe and beyond.

Afrocentric cultural experience in Japan

Our Story

Tourifique began with a personal journey. When our founder, Charles Shima, tried to plan a trip to his homeland, Rwanda, he struggled to find tours beyond safaris—experiences that truly reflected his heritage.

Inspired by his regular travels to Japan and meaningful conversations with friends and family across the global African diaspora, he realized a gap: a platform for Afrocentric experiences rooted in culture, history, and identity. So, he built it.

Originally launched as ZaNiheza, the platform was a tribute to Charles's Rwandan roots. As the vision expanded to encompass the diverse cultures of the global African diaspora, the brand evolved into Tourifique—celebrating the richness of Afrocentric experiences worldwide.

Today, Tourifique connects travelers with a diverse array of experiences—from cultural and historical tours to culinary adventures, music festivals, nature excursions, and more. Our AI-powered platform personalizes recommendations, ensuring every traveler discovers experiences that resonate with their interests and passions.

Our Team

Our team at Tourifique is a diverse group of travel enthusiasts, tech experts, and cultural ambassadors from around the world. United by our love for exploration and innovation, we work together to create a platform that celebrates the joy of travel and supports local communities.

Our Values

Authenticity

We prioritize genuine, local experiences that reflect the true spirit of a destination.

Community

We believe in building strong connections between travelers and local hosts.

Sustainability

We’re committed to promoting responsible travel that supports the environment and local economies.