In today’s travel world, experiences matter more than ever. Whether it’s a soulful food tour, a dance class with locals, or a cultural walking tour, travelers crave connection—and the right platform makes discovering these moments easier than ever. In 2025, travelers are seeking more than just places—they want stories, connections, and culture. Tours and activities platforms make it easier to explore cities like locals, meet new people, and book unforgettable experiences.
We’ve rounded up 10 leading platforms for tours and activities, looking at where they’re based, who they serve, what makes them unique, and what service fees travelers see at checkout. Plus, we spotlight Tourifique, a rising platform tailored for Gen Z, Millennial, and Afro-diaspora travelers.
Headquarters: Berlin, Germany 🇩🇪
Target Travelers: Global travelers looking for curated experiences and attraction tickets
What Makes It Unique:
With 60,000+ global experiences and exclusive “Originals” tours, GetYourGuide is built for convenience, consistency, and ease.
Service Fees at Checkout:
None. Prices shown include all fees.
Headquarters: San Francisco, USA 🇺🇸
Target Travelers: North American and European tourists
What Makes It Unique:
Backed by Tripadvisor, Viator offers deep reviews, flexible cancellation, and a global inventory of activities.
Service Fees at Checkout:
None. What you see is what you pay.
Headquarters: San Francisco, USA 🇺🇸
Target Travelers: Millennials, Gen Z, solo travelers, creatives
What Makes It Unique:
Led by locals and often intimate in size, Airbnb Experiences offer everything from cooking classes to community-led walking tours.
Service Fees at Checkout:
Yes. A service fee (up to ~20%) is added during checkout.
Headquarters: Hong Kong 🇭🇰
Target Travelers: Asia-Pacific travelers, families, and solo explorers
What Makes It Unique:
Mobile-first, real-time ticketing, and great for major attractions, especially in Asia.
Service Fees at Checkout:
None. Final price includes all charges.
Headquarters: New York, USA 🇺🇸
Target Travelers: Urban travelers and last-minute bookers
What Makes It Unique:
Best for same-day access to events, shows, and experiences in big cities like NYC, London, and Dubai.
Service Fees at Checkout:
Sometimes. Small processing fees may appear at checkout depending on region.
Headquarters: San Francisco, USA 🇺🇸
Target Travelers: U.S.-based families, couples, and local explorers
What Makes It Unique:
Blends a travel marketplace with booking tools for operators. Known for safe, vetted, family-friendly activities.
Service Fees at Checkout:
None. Transparent pricing shown upfront
Headquarters: Vancouver, Canada 🇨🇦
Target Travelers: Luxury travelers and those seeking private tours
What Makes It Unique:
Private, customizable, premium tours hosted by expert local guides in 190+ countries.
Service Fees at Checkout:
None. All costs included in listed prices.
Headquarters: Amsterdam, Netherlands 🇳🇱
Target Travelers: Cultural travelers and foodies looking for personal connection
What Makes It Unique:
Hosts offer private, culturally rich activities with a human touch—from family dinners to hidden gems tours.
Service Fees at Checkout:
None. No additional fees are added at checkout.
Headquarters: Milan, Italy 🇮🇹
Target Travelers: European travelers, especially those on packaged vacations
What Makes It Unique:
Great for museum and attraction access, bundled with holiday experiences. Partnered with Europe’s largest travel brand, TUI.
Service Fees at Checkout:
None. Final price reflects all charges.
Headquarters: Canada 🇨🇦
Target Travelers: Gen Z & Millennials, especially first-time travelers and the Afro-diaspora
What Makes It Unique:
Tourifique is the first platform focused on Afrocentric travel experiences, group-friendly planning, and cultural exploration. Whether you’re vibing with Afrobeats in Montreal or tasting soul food in Brooklyn, this is where identity meets adventure.
Key Features:
AI travel assistant (MIA) for planning & matching activities to your vibe
Group booking with split payments
Experiences built by Black, Indigenous, and local creators
Designed for first-time travelers seeking cultural comfort and safety
Service Fees at Checkout:
Yes. A small, transparent service fee is added at checkout to support host earnings and platform operations.
If you’re booking museums, go with GetYourGuide. For private experiences, try ToursByLocals. But if you’re a Gen Z or Millennial looking for authentic, community-driven adventures—with the flexibility of modern tech and the richness of Afro culture—Tourifique is your go-to.
